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Designing games as tools for market research : research through gaming.

Betty Adamou, Founder of Research Through Gaming, discusses the use of games for market research, including the research design process, advantages of, and tips for those interested in this field.

Bibliographic Details
Other Authors: Adamou, Betty (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research.
Video games > Design.
Gamification.
Marketing > Recherche.
Jeux vidéo > Conception.
Ludification.
Online Access:Connect to this streaming video
Description
Summary:Betty Adamou, Founder of Research Through Gaming, discusses the use of games for market research, including the research design process, advantages of, and tips for those interested in this field.
Physical Description:1 online resource (1 video file (00:21:13)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529730722
1529730724