rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: An
    title: introduction to survey methods for market research
  name:
    name part: Yangyang, Jiang
    role:
      role term: Academic.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:14:27)) : sound, colour
  abstract: Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.
  target audience: specialized
  note: Academic, Jiang Yangyang PhD.
  note: Includes bibliographical references and index.
  note: Closed-captions in English.
  subject:
    topic: Social surveys
    topic: Methodology
  subject:
    topic: Marketing research
  subject:
    topic: Enquêtes sociales
    topic: Méthodologie
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Marketing research
  subject:
    topic: Social surveys
    topic: Methodology
  classification: HM538 .I58 2020
  classification: 300.723
  identifier: 9781529731132
  identifier: 1529731135
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200323
    record change date: 20241105202910.5
    record identifier: in00005514145
    language of cataloging:
      language term: eng