http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
introduction to survey methods for market research
1 online resource (1 video file (00:14:27)) : sound, colour
Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.
Includes bibliographical references and index.