Cover Image

An introduction to survey methods for market research.

Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.

Bibliographic Details
Other Authors: Yangyang, Jiang (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Social surveys > Methodology.
Marketing research.
Enquêtes sociales > Méthodologie.
Marketing > Recherche.
Online Access:Connect to this streaming video
Description
Summary:Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.
Physical Description:1 online resource (1 video file (00:14:27)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529731132
1529731135