Doing design research for innovation : Conifer Research.

Ben Jacobson, Co-Founder and Partner, and Sasha McCune, Director, of Conifer Research, discuss innovative research design, including examples of unexpected findings and the role of empathy.

Bibliographic Details

Other Authors:	Jacobson, Ben (Speaker), McCune, Sasha (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Creative ability in business. Empathy. Marketing research. Nurturing behavior. Créativité dans les affaires. Empathie. Marketing > Recherche. empathy. Nurturing behavior Creative ability in business Empathy Marketing research
Online Access:	Connect to this streaming video