Cover Image

Doing effective market research : key research skills.

Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.

Bibliographic Details
Other Authors: Beckman, Arthur (Commentator)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd, 2018.
Subjects:
Marketing research > Methodology.
Marketing > Recherche > Méthodologie.
Marketing research > Methodology
Online Access:Connect to this streaming video
Description
Summary:Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.
Physical Description:1 online resource (1 video file (00:14:36)) : sound, colour.
ISBN:9781526442703
1526442701