Uber-branding : how to create desire beyond utility, value or reason.
J.P. Kuehlwein and Wolfgang Schaefer discusses branding and important marketing strategies. 'Uber brands' are the top brands that take risks and are progressive in their marketing strategies. Kuehlwein and Schaefer discuss the three main parts of branding: mission and myth, inclusion and e...
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video forum.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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