rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Electronic word of mouth
  name:
    name part: Tuten, Tracy L.
    name part: 1967-
    role:
      role term: on-screen presenter.
  type of resource: moving image
  genre: videorecording
  genre: Internet videos
  genre: Nonfiction television programs
  genre: Nonfiction television programs.
  genre: Internet videos.
  genre: Émissions télévisées autres que de fiction.
  genre: Vidéos sur Internet.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (2 min., 4 sec.)) : sound, colour
  abstract: Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.
  target audience: Specialized.
  target audience: specialized
  note: Presenter, Tracy Tuten Ph. D.
  note: Closed-captions in English.
  subject:
    topic: Word-of-mouth advertising
  subject:
    topic: Internet marketing
  subject:
    topic: Bouche-à-oreille (Publicité)
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Internet marketing
  subject:
    topic: Word-of-mouth advertising
  classification: HF5415.1265
  classification: 658.872
  related item:
    title info:
      title: SAGE video shorts
  identifier: 9781473988828
  identifier: 1473988829
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 160608
    record change date: 20241105202922.4
    record identifier: in00005513534
    language of cataloging:
      language term: eng