Marketing ethics.

Dr Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisi...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Marketing > Moral and ethical aspects. Consumers' preferences. Marketing > Aspect moral. Consommateurs > Préférences. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video