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Social marketing : dying matters.

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Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video case studies.
Subjects:
Social marketing > Case studies.
Terminal care > Marketing > Case studies.
Marketing social > Études de cas.
Social marketing.
Webcast
Case studies.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.
Physical Description:1 online resource (1 video file (18 min., 21 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473962095
1473962099