| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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150526s2015 enk013 f o vleng d |
| 005 |
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|
|
|a (OCoLC)on1001330112
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| 040 |
|
|
|a UAB
|b eng
|e rda
|e pn
|c UAB
|d OCLCO
|d U3G
|d OCLCF
|d OCL
|d SGPBL
|d OCLCQ
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|d OCLCO
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| 019 |
|
|
|a 988146378
|
| 020 |
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|a 9781473937093
|q (streaming video)
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| 020 |
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|a (OCoLC)1001330112
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|j eng
|
| 050 |
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4 |
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|a 659.144
|2 23
|
| 049 |
|
|
|a TXAM
|
| 245 |
0 |
0 |
|a Analyzing digital advertising.
|
| 264 |
|
1 |
|a London, United Kingdom :
|b SAGE Publications Ltd.,
|c 2015.
|
| 300 |
|
|
|a 1 online resource (1 video file (13 min., 49 sec.)) :
|b sound, colour
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a SAGE video tutorials
|
| 511 |
0 |
|
|a Presenter, Andrew McStay Ph. D.
|
| 520 |
8 |
|
|a Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising.
|
| 546 |
|
|
|a Closed-captions in English.
|
| 588 |
0 |
|
|a Online resource; title from home page (viewed on June 16, 2015).
|
| 650 |
|
0 |
|a Internet advertising.
|
| 650 |
|
0 |
|a Digital communications.
|
| 650 |
|
6 |
|a Publicité sur Internet.
|
| 650 |
|
6 |
|a Transmission numérique.
|
| 650 |
|
7 |
|a Digital communications.
|2 fast
|0 (OCoLC)fst00893634
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 (OCoLC)fst00977220
|
| 655 |
|
2 |
|a Webcast
|
| 655 |
|
7 |
|a Nonfiction television programs.
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| 655 |
|
7 |
|a Internet videos.
|2 fast
|0 (OCoLC)fst01750214
|
| 655 |
|
7 |
|a Nonfiction television programs.
|2 lcgft
|
| 655 |
|
7 |
|a Internet videos.
|2 lcgft
|
| 655 |
|
7 |
|a Émissions télévisées autres que de fiction.
|2 rvmgf
|
| 655 |
|
7 |
|a Vidéos sur Internet.
|2 rvmgf
|
| 700 |
1 |
|
|a McStay, Andrew,
|d 1975-
|e on-screen presenter.
|1 https://id.oclc.org/worldcat/entity/E39PCjDqMhmDb8Gb9Fc3qXTtjC
|
| 758 |
|
|
|i has work:
|a Analyzing digital advertising (MovingImage)
|1 https://id.oclc.org/worldcat/entity/E39PCGYPfvkd6Dr9kKCW8xfPBd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 830 |
|
0 |
|a SAGE video tutorials.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/video/analyzing-digital-advertising
|z Connect to this streaming video
|t 0
|
| 955 |
|
|
|a SAGE Video Media Communication and Cultural Studies
|
| 994 |
|
|
|a 92
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|
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|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF6146.I58
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF6146.I58
|t 0
|l Available Online
|