Analyzing digital advertising.
Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising.
| Format: | Video |
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| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd.,
2015.
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| Series: | SAGE video tutorials.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising. |
|---|---|
| Physical Description: | 1 online resource (1 video file (13 min., 49 sec.)) : sound, colour |
| ISBN: | 9781473937093 1473937094 |