Analyzing digital advertising.

Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video tutorials.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Andrew McStay explains the way the transition to digital media is changing the face and processes of advertising.
Physical Description:1 online resource (1 video file (13 min., 49 sec.)) : sound, colour
ISBN:9781473937093
1473937094