Viral life/seed ratio.

The viral lift/seed ratio refers to the ratio between total and paid clicks sent through paid advertising of an online media asset. This can be understood through the example provided: Super Bowl advertising.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Subjects:	Viral marketing. Internet advertising. Marketing viral. Publicité sur Internet. Webcast Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video