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Researching mobile consumer behavior using eye tracking & mixed methods.

Zofija Tupikovskaja-Omovie, PhD, Postdoctoral Research Fellow at the Manchester Fashion Institute, Manchester Metropolitan University, discusses her mixed-methods consumer-behavior research incorporating eye tracking technology.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Eye tracking.
Mixed methods research.
Consommateurs > Comportement > Recherche.
Oculométrie.
Méthodes de recherche mixtes.
Online Access:Connect to this streaming video
Description
Summary:Zofija Tupikovskaja-Omovie, PhD, Postdoctoral Research Fellow at the Manchester Fashion Institute, Manchester Metropolitan University, discusses her mixed-methods consumer-behavior research incorporating eye tracking technology.
Physical Description:1 online resource (1 video file (00:22:46)) : sound, colour
ISBN:9781529722864
1529722861