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Researching consumer vulnerability in funeral planning using in-depth interviews.

L. Lin Ong, PhD, Assistant Professor of International Business and Marketing at California State Polytechnic University, discusses qualitative research on consumer vulnerability in funeral planning.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Decision making > Research.
Funeral rites and ceremonies > Research.
Quantitative research.
Prise de décision > Recherche.
Funérailles > Rites et cérémonies > Recherche.
Recherche quantitative.
Online Access:Connect to this streaming video
Description
Summary:L. Lin Ong, PhD, Assistant Professor of International Business and Marketing at California State Polytechnic University, discusses qualitative research on consumer vulnerability in funeral planning.
Physical Description:1 online resource (1 video file (00:15:44)) : sound, colour
ISBN:9781529720150
152972015X