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Researching customer relationships & quality service in the Ghanaian banking sector using mixed methods.

Ruby Appiah-Campbell, Doctoral Researcher at Loughborough University, discusses mixed-method research on customer relationships & quality service in the Ghanaian banking sector.

Bibliographic Details
Other Authors: Appiah-Campbell, Ruby (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Customer relations > Research > Ghana.
Banks and banking > Research > Ghana.
Mixed methods research.
Méthodes de recherche mixtes.
Banks and banking > Research.
Ghana.
Online Access:Connect to this streaming video
Description
Summary:Ruby Appiah-Campbell, Doctoral Researcher at Loughborough University, discusses mixed-method research on customer relationships & quality service in the Ghanaian banking sector.
Physical Description:1 online resource (1 video file (00:20:52)) : sound, colour
ISBN:9781529723847
1529723841