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Using panel data & interviews to study consumer behavior in emerging markets.

May Nagy discusses her research interest in the emerging market of Egypt and the behaviors of poor consumers.

Bibliographic Details
Other Authors: Nagy, May (academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Egypt.
Poor > Research > Egypt.
Marketing research.
Consommateurs > Comportement > Égypte.
Pauvres > Recherche > Égypte.
Marketing > Recherche.
Consumer behavior.
Poor > Research.
Egypt.
Online Access:Connect to this streaming video
Description
Summary:May Nagy discusses her research interest in the emerging market of Egypt and the behaviors of poor consumers.
Physical Description:1 online resource (1 video file (00:22:00)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529722895
1529722896