http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Investigating branding & patent infringement using conjoint analysis
Investigating branding and patent infringement using conjoint analysis
1 online resource (1 video file (00:11:35)) : sound, colour
Suneal Bedi, PhD, assistant professor at the Indiana University Kelly School of Business, discusses using conjoint analysis to study branding and patent infringement.
Includes bibliographical references and index.
Analyse des mesures conjointes (Marketing)