rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Investigating branding & patent infringement using conjoint analysis
  title info:
    title: Investigating branding and patent infringement using conjoint analysis
  name:
    name part: Bedi, Suneal
    role:
      role term: Academic.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:11:35)) : sound, colour
  abstract: Suneal Bedi, PhD, assistant professor at the Indiana University Kelly School of Business, discusses using conjoint analysis to study branding and patent infringement.
  target audience: specialized
  note: Academic, Suneal Bedi PhD.
  note: Includes bibliographical references and index.
  note: Closed-captions in English.
  subject:
    topic: Conjoint analysis (Marketing)
  subject:
    topic: Patent infringement
  subject:
    topic: Trademark infringement
  subject:
    topic: Analyse des mesures conjointes (Marketing)
  subject:
    topic: Brevets d'invention
    topic: Contrefaçon
  subject:
    topic: Marques de commerce
    topic: Contrefaçon
  subject:
    topic: Conjoint analysis (Marketing)
  subject:
    topic: Patent infringement
  subject:
    topic: Trademark infringement
  classification: HF5415.2 .I58 2020
  classification: 658.83
  identifier: 9781529720570
  identifier: 1529720575
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200123
    record change date: 20241105202806.3
    record identifier: in00005512731
    language of cataloging:
      language term: eng