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Chinese millennial consumer behavior : research planning, focus groups & semi-structured interviews.

Tao Chang, Senior Lecturer in Marketing Strategy and MBA Director at the University of Chester Business School, discusses his research on Chinese millennial consumer behavior, including research design, methods, ethical considerations, and recommendations.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research > China.
Data protection.
Focus groups.
Consommateurs > Comportement > Recherche > Chine.
Protection de l'information (Informatique)
Consumer behavior > Research
Data protection
Focus groups
China
Online Access:Connect to this streaming video
Description
Summary:Tao Chang, Senior Lecturer in Marketing Strategy and MBA Director at the University of Chester Business School, discusses his research on Chinese millennial consumer behavior, including research design, methods, ethical considerations, and recommendations.
Physical Description:1 online resource (1 video file (00:09:38)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529722888
1529722888