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Researching ethics in cross-category brand alliances using a multiple case study design.

Ediz Akcay and Kaouther Kooli, PhD, discuss their research project pertaining to ethical issues and implicit agreements in cross-category brand alliances.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Brand loyalty > Case studies.
Decision making > Moral and ethical aspects > Case studies.
Marketing research > Case studies.
Fidélité à une marque > Études de cas.
Prise de décision > Aspect moral > Études de cas.
Marketing > Recherche > Études de cas.
Brand loyalty.
Decision making > Moral and ethical aspects.
Marketing research.
Case studies.
Online Access:Connect to this streaming video
Description
Summary:Ediz Akcay and Kaouther Kooli, PhD, discuss their research project pertaining to ethical issues and implicit agreements in cross-category brand alliances.
Physical Description:1 online resource (1 video file (00:22:50)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529723045
1529723043