Christian Kloeckner defines theory of planned behavior.
Dr Christian Kloeckner provides an overview of planned behavior theory, which is used to explain deliberate decision making. He uses purchasing organic food and electric cars as examples of how the theory is applied. Attitudes, subjective norms, and perceived behavioral control influence intentions...
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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