Developing consumer goods.
Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
|
| Series: | SAGE video case studies.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
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