http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
introduction to sampling for marketing research
1 online resource (1 video file (00:20:16)) : sound, colour.
Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces sampling for marketing research, including defining and discussing sampling, target population, sampling frame, probability and non-probability sampling techniques, and sample size.
Includes bibliographical references and index.
An Introduction to Marketing Research ; 3