rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: An
    title: introduction to sampling for marketing research
  name:
    name part: Siu, Ben
    role:
      role term: Academic.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:20:16)) : sound, colour.
  abstract: Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces sampling for marketing research, including defining and discussing sampling, target population, sampling frame, probability and non-probability sampling techniques, and sample size.
  target audience: specialized
  note: Academic, Ben Siu PhD.
  note: Includes bibliographical references and index.
  note: Closed-captions in English.
  subject:
    topic: Marketing research
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Consommateurs
    topic: Comportement
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing research
  classification: HF5415.2 .I58 2020
  classification: 658.83
  related item:
    title info:
      title: An Introduction to Marketing Research ; 3
  identifier: 9781529724844
  identifier: 1529724848
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200323
    record change date: 20241105202756.7
    record identifier: in00005512480
    language of cataloging:
      language term: eng