Cover Image

An introduction to sampling for marketing research.

Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces sampling for marketing research, including defining and discussing sampling, target population, sampling frame, probability and non-probability sampling techniques, and sample size.

Bibliographic Details
Other Authors: Siu, Ben (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:An Introduction to Marketing Research ; 3.
Subjects:
Marketing research.
Consumer behavior.
Marketing > Recherche.
Consommateurs > Comportement.
Online Access:Connect to this streaming video
Description
Summary:Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces sampling for marketing research, including defining and discussing sampling, target population, sampling frame, probability and non-probability sampling techniques, and sample size.
Physical Description:1 online resource (1 video file (00:20:16)) : sound, colour.
Bibliography:Includes bibliographical references and index.
ISBN:9781529724844
1529724848