Introduction to customer analytics : course introduction and overview.

Pete Fader, Professor of Marketing at the Wharton School and Co-Director of the Wharton Customer Analytics Initiative, introduces the four main components of this 32-part course on customer analytics.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2015.
Series:	Customer Analytics ; 1.
Subjects:	Marketing research. Customer relations. Customer loyalty. Data mining. Marketing > Recherche. Consommateurs > Fidélité. Exploration de données (Informatique)
Online Access:	Connect to this streaming video