APA (7th ed.) Citation

Fader, P. (2015). Introduction to customer analytics: Course introduction and overview. Wharton.

Chicago Style (17th ed.) Citation

Fader, Peter. Introduction to Customer Analytics: Course Introduction and Overview. [Place of publication not identified]: Wharton, 2015.

MLA (9th ed.) Citation

Fader, Peter. Introduction to Customer Analytics: Course Introduction and Overview. Wharton, 2015.

Warning: These citations may not always be 100% accurate.