Marketing insights : an interview with Delancy H.S. Bennett.

Delancy H. S. Bennett, PhD, Assistant Professor of Marketing, Clemson University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Bibliographic Details

Other Authors:	Bennett, Delancy (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Marketing > Social aspects. Internet marketing > Social aspects. Branding (Marketing) Customer relations. Marketing > Aspect social. Marketing sur Internet > Aspect social. Stratégie de marque. branding.
Online Access:	Connect to this streaming video