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Predictive analytics : implementation of the model.

Pete Fader, Professor of Marketing at Wharton, illustrates implementation of the probability models to make long-range predictions, including recency-frequency data, random coin-toss, and the buy till you die model.

Bibliographic Details
Other Authors: Fader, Peter (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 17.
Subjects:
Regression analysis.
Consumer behavior.
Quantitative research.
Marketing research.
Regression Analysis
Analyse de régression.
Consommateurs > Comportement.
Recherche quantitative.
Marketing > Recherche.
Online Access:Connect to this streaming video

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