Predictive analytics : asking predictive questions.

Pete Fader, Professor of Marketing at Wharton University, discusses asking predictive questions.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 10.
Subjects:	Prediction theory. Marketing research. Data mining. Théorie de la prévision. Marketing > Recherche. Exploration de données (Informatique)
Online Access:	Connect to this streaming video