rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Doing market research in a firm
    sub title: research narrative
  name:
    name part: Castle, Tracey
    role:
      role term: Speaker.
  type of resource: moving image
  genre: videorecording
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (00:22:41)) : sound, colour
  abstract: Tracey Castle, Managing Director of Research Narrative, shares her experience in, and discusses the importance of qualitative and quantitative, market research.
  target audience: specialized
  note: Speaker, Tracey Castle.
  note: Closed-captions in English.
  subject:
    topic: Marketing research
  subject:
    topic: Quantitative research
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Recherche quantitative
  subject:
    topic: Stratégie de marque
  subject:
    topic: branding
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Marketing research
  subject:
    topic: Quantitative research
  classification: HF5415.2 .D65 2020
  classification: 658.83
  identifier: 9781529728903
  identifier: 1529728908
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200323
    record change date: 20241105202804.0
    record identifier: in00005512360
    language of cataloging:
      language term: eng