Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, discusses questions to investigate when designing extended service plans in part 3 of Product Production Plans.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Managing Uncertainty in Marketing Analytics ; 12.
Subjects:	Consumer behavior. Consumers. Warranty. Consommateurs > Comportement. Garantie. Consommateurs. warranties. consumers. Consumer behavior Consumers Warranty
Online Access:	Connect to this streaming video