The theory of uses and gratification.

Professor Simon Lindgren introduces the uses and gratifications theory by exploring its history, applications, criticisms and importance in the field of new media research.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video tutorials.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Professor Simon Lindgren introduces the uses and gratifications theory by exploring its history, applications, criticisms and importance in the field of new media research.
Physical Description:1 online resource (1 video file (12 min., 1 sec.)) : sound, colour
ISBN:9781473942103
1473942101