Brands as broadcasters.

Steve Ackerman explains how and why brands are shifting from an advertisement-based marketing model to a content-production model.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	Sage tutorials.
Subjects:	Branding (Marketing) Advertising. Stratégie de marque. branding. Webcast Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video