Frank R. Kardes defines omission neglect.
Dr Frank R. Kardes discusses omission neglect, which refers to the idea that consumers are insensitive to missing information. This can lead to an illusion of knowledge, poor judgment, and regretful decisions. Missing information cues, comparative judgment contexts, and positive affect can help peop...
| Format: | Video |
|---|---|
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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