A corporate coming of age : better insights + better engagement = better reputation.

Director of Headland Consultancy, Paul Crayston, discusses how businesses use social listening and social media, for better or worse, to gauge the effect of their reputations of scandals, online campaigns, and selling to niche markets.

Bibliographic Details
Other Authors:	Crayston, Paul (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Public relations. Social media. Risk management. Internet marketing. Public Relations Social Media Risk Management Relations publiques. Médias sociaux. Gestion du risque. Marketing sur Internet. public relations. social media. risk management. Internet marketing Public relations Risk management Social media
Online Access:	Connect to this streaming video

Description
Summary:	Director of Headland Consultancy, Paul Crayston, discusses how businesses use social listening and social media, for better or worse, to gauge the effect of their reputations of scandals, online campaigns, and selling to niche markets.
Physical Description:	1 online resource (1 video file (00:16:59)) : sound, colour
ISBN:	9781526468765 152646876X