Body commodification.

Body commodification involves the ways societal and cultural values, such as youth, beauty, wealth and sexual prowess, are embedded into products vis-a-vis branding and advertising and which are then internalized by the consumer.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2015.
Series:SAGE video shorts.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Body commodification involves the ways societal and cultural values, such as youth, beauty, wealth and sexual prowess, are embedded into products vis-a-vis branding and advertising and which are then internalized by the consumer.
Physical Description:1 online resource (1 video file (1 min., 23 sec.)) : sound, colour
ISBN:9781473936614
1473936616