http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Thinking through and doing transformative, feminist marketing research
1 online resource (1 video file (00:31:14)) : sound, colour
Wendy Hein, PhD, Senior Lecturer in Marketing at Birkbeck, University of London, discusses the need for transformative, gender-based, feminist perspectives in marketing research.
Includes bibliographical references and index.