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Providing focus group recruitment & facilitation : New Orleans perspectives.

Casey Mintzer and Chris Cantrall, Founders of New Orleans Perspectives, a market research focus group facility, and staff share their perspectives on focus group design, recruitment, ethical considerations, and rewards.

Bibliographic Details
Other Authors: Mintzer, Casey (Speaker), Cantrall, Christopher (Speaker), Cedro, Aimee (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Market surveys > Louisiana > New Orleans.
Marketing research > Louisiana > New Orleans.
Études de marché > Louisiane > La Nouvelle-Orléans.
Marketing > Recherche > Louisiane > La Nouvelle-Orléans.
Market surveys.
Marketing research.
Louisiana > New Orleans.
Online Access:Connect to this streaming video
Description
Summary:Casey Mintzer and Chris Cantrall, Founders of New Orleans Perspectives, a market research focus group facility, and staff share their perspectives on focus group design, recruitment, ethical considerations, and rewards.
Physical Description:1 online resource (1 video file (00:20:09)) : sound, colour
ISBN:9781529732474
1529732476