Application/case studies : the perils of efficiency.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses efficient and wandering shoppers, emerging data sets from eye tracking software, and the future of shopping.

Bibliographic Details
Other Authors: Bradlow, Eric (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 31.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses efficient and wandering shoppers, emerging data sets from eye tracking software, and the future of shopping.
Physical Description:1 online resource (1 video file (00:13:36)) : sound, colour.
ISBN:9781529729320
1529729327