Application/case studies : the perils of efficiency.
Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses efficient and wandering shoppers, emerging data sets from eye tracking software, and the future of shopping.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[Place of publication not identified] :
Wharton,
2016.
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| Series: | Customer Analytics ;
31. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses efficient and wandering shoppers, emerging data sets from eye tracking software, and the future of shopping. |
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| Physical Description: | 1 online resource (1 video file (00:13:36)) : sound, colour. |
| ISBN: | 9781529729320 1529729327 |