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Researching co-creation of value in the sharing economy using survey methods.

Yangyang Jiang, PhD, Assistant Professor of Marketing at the University of Nottingham Ningbo China, discusses her survey research on the co-creation of value in the sharing economy.

Bibliographic Details
Other Authors: Jiang, Yangyang (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Sharing > Economic aspects.
Social surveys.
Partage > Aspect économique.
Enquêtes sociales.
Online Access:Connect to this streaming video
Description
Summary:Yangyang Jiang, PhD, Assistant Professor of Marketing at the University of Nottingham Ningbo China, discusses her survey research on the co-creation of value in the sharing economy.
Physical Description:1 online resource (1 video file (00:15:02)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529731125
1529731127