Descriptive analytics : descriptive data collection.
Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.
| Other Authors: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[Place of publication not identified] :
Wharton,
2016.
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| Series: | Customer Analytics ;
4. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
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