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Descriptive analytics : descriptive data collection.

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Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.

Bibliographic Details
Other Authors: Iyengar, Raghu (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 4.
Subjects:
Marketing research.
Consumer satisfaction.
Marketing > Recherche.
Consommateurs > Satisfaction.
Online Access:Connect to this streaming video
Description
Summary:Raghu Iyengar, Professor of Marketing at Wharton University, discusses Net Promoter Score and self reports as types of of active data collection in this third instalment of descriptive analytics for market research.
Physical Description:1 online resource (1 video file (00:11:33)) : sound, colour.
ISBN:9781529729023
1529729025