Predictive analytics : results and predictions.

Pete Fader, Professor of Marketing at Wharton, discusses the importance of models in customer analytics and introduces prescriptive analytics.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 18.
Subjects:	Sales forecasting. Business forecasting. Data mining. Data Mining Ventes > Prévision. Prévision commerciale. Exploration de données (Informatique)
Online Access:	Connect to this streaming video