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An introduction to qualitative marketing research.

Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces qualitative marketing research, including benefits, drawbacks, as well as data collection, analysis, and presentation.

Bibliographic Details
Other Authors: Siu, Ben (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:An Introduction to Marketing Research ; 5.
Subjects:
Marketing research.
Qualitative research.
Marketing > Recherche.
Recherche qualitative.
Online Access:Connect to this streaming video
Description
Summary:Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces qualitative marketing research, including benefits, drawbacks, as well as data collection, analysis, and presentation.
Physical Description:1 online resource (1 video file (00:23:00)) : sound, colour.
Bibliography:Includes bibliographical references and index.
ISBN:9781529724820
1529724821