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Application/case studies : the golden age of marketing.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses the "golden ages" of marketing from the 1950s to the 2000s, and the advances and increasingly answerable questions from each decade.

Bibliographic Details
Other Authors: Bradlow, Eric (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [Place of publication not identified] : Wharton, 2016.
Series:Customer Analytics ; 28.
Subjects:
Marketing research > History.
Consumer behavior > History > 20th century.
Consumer behavior > History > 21st century.
Marketing > Recherche > Histoire.
Consommateurs > Comportement > Histoire > 20e siècle.
Consommateurs > Comportement > Histoire > 21e siècle.
Consumer behavior.
Marketing research.
1900-2099
History.
Online Access:Connect to this streaming video
Description
Summary:Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses the "golden ages" of marketing from the 1950s to the 2000s, and the advances and increasingly answerable questions from each decade.
Physical Description:1 online resource (1 video file (00:16:25)) : sound, colour.
ISBN:9781529729290
1529729297