Application : designing extended service warranty plans.
David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 1 of Product Production Plans.
| Other Authors: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[Place of publication not identified] :
Emory University,
2017.
|
| Series: | Managing Uncertainty in Marketing Analytics ;
10. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
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