Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 1 of Product Production Plans.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Managing Uncertainty in Marketing Analytics ; 10.
Subjects:	Random variables. Warranty. Consumer protection. Decision making. Consumer Advocacy Decision Making Variables aléatoires. Garantie. Consommateurs > Protection. Prise de décision. warranties. decision making.
Online Access:	Connect to this streaming video