Application/case studies : the future of marketing is business analytics.

Eric Bradlow, Professor of Marketing and Statistics at Wharton, defines and discusses customer analytics as the future of marketing.

Bibliographic Details

Other Authors:	Bradlow, Eric (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 27.
Subjects:	Forecasting. Social sciences > Methodology. Marketing research. Prévision. Marketing > Recherche.
Online Access:	Connect to this streaming video