rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Conceptual frameworks in marketing research
  name:
    name part: Benzo, Riccardo
    role:
      role term: on-screen presenter.
  type of resource: moving image
  genre: videorecording
  genre: Webcast
  genre: Internet videos.
  genre: Nonfiction television programs.
  genre: Émissions télévisées autres que de fiction.
  genre: Vidéos sur Internet.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file (8 min., 37 sec.)) : sound, colour
  abstract: Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.
  target audience: Specialized.
  target audience: specialized
  note: Presenter, Riccardo Benzo.
  note: Closed-captions in English.
  subject:
    topic: Marketing research
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Marketing research
  classification: HF5415.2
  classification: 658.83
  related item:
    title info:
      title: SAGE video tutorials
  identifier: 9781473974906
  identifier: 1473974909
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 160217
    record change date: 20241105202626.1
    record identifier: in00005510488
    language of cataloging:
      language term: eng