Resilience in a sea of change.

John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a b...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video forum.
Subjects:	Corona Extra. Branding (Marketing) Organizational resilience. Consumer behavior. Stratégie de marque. Résilience organisationnelle. Consommateurs > Comportement. branding. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video