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Small business management & marketing at Rathfinny Wine Estate.

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Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video in practice.
Subjects:
Small business > Management > Case studies.
Small business marketing > Case studies.
Petites et moyennes entreprises > Gestion > Études de cas.
Small business > Management.
Small business marketing.
Case studies.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set of rules--but it will be protected by the European Union.
Physical Description:1 online resource (1 video file (9 min., 56 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473965065
1473965063